We are looking for an experienced SEO specialist to diagnose and resolve keyword cannibalization issues on an established website.
Multiple pages are currently competing for the same primary keywords, causing ranking instability, diluted authority signals, and inconsistent SERP performance. The objective is to consolidate relevance and strengthen primary ranking URLs without losing existing rankings or traffic.
This is a precision SEO task, not general optimization.
Scope of Work
You will be responsible for:
Performing a full cannibalization audit across targeted keyword clusters
Identifying competing URLs ranking for identical or overlapping search intent
Determining the correct primary (money) page per keyword
Creating a clear consolidation strategy including:
Internal linking restructuring
Content differentiation recommendations
Header and keyword re-alignment
Anchor text adjustments
Canonical tag recommendations (if needed)
Merge or pruning recommendations (only where appropriate)
Preventing ranking loss during consolidation
Providing implementation instructions that can be executed by our team
Current Situation (Example)
Example structure:
Homepage targeting core keyword
Product/service pages targeting closely related variations
Google currently rotates rankings between pages
Goal:
➡️ One dominant URL per keyword cluster
➡️ Clear topical hierarchy
➡️ Stable rankings and improved authority consolidation
Deliverables
Cannibalization audit report (spreadsheet format)
Page-to-keyword mapping
Recommended fixes per URL
Internal linking map
Step-by-step implementation plan
Required Experience
Please apply ONLY if you have:
Proven technical SEO experience
Demonstrated success fixing keyword cannibalization
Strong understanding of search intent and topical authority
Experience with tools like Ahrefs, SEMrush, or GSC
Ability to work with existing rankings (not rebuild from scratch)
To Apply
Include:
Examples of cannibalization fixes you’ve completed
What your process looks like (brief overview)
Tools you use for diagnosis
Estimated timeline