Retail Media/Amazon Consultant

Subject Matter Requirements: ? At least 5 years of Amazon Ads experience ? Minimum of 10 hours per week availability with some Pacific Time Zone crossover... ? Experience managing six-figure monthly budgets ? Strong grasp of data-driven, direct response, KPI-driven lead gen marketing ? Experience with other retail media platforms such as Walmart ? Skai (Kenshoo) and other third-party platform experience a big plus

Key Responsibilities: ? Campaign Management: Develop, implement, and manage Amazon Advertising campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) to achieve client goals. Ability to manage on other retail media platforms as well. ? Strategy Development: Create and execute comprehensive advertising strategies to drive traffic, increase conversions, and enhance product visibility. ? Data Analysis: Monitor and analyze campaign performance, utilizing Amazon Advertising reports and third-party tools to measure success and identify areas for improvement. ? Optimization: Continuously optimize campaigns by adjusting bids, targeting, and ad content based on performance data and industry best practices. ? Budget Management: Manage and allocate advertising budgets efficiently to ensure maximum return on investment (ROI) and cost-per-acquisition (CPA) efficiency. ? Market Research: Stay current with Amazon advertising trends, tools, and algorithm changes to provide innovative and effective advertising solutions. ? Collaboration: Work closely with internal teams, such as marketing, sales, and product management, to align advertising strategies with broader business objectives.

Client Management Responsibilities: ? Extensive experience working directly with clients ? Experience working remotely ? Experience working as a team lead ? Lead client communications ? Align expectations across team members and clients ? Ensure strategy and roadmap deliver on business objectives ? Strong project management skills ? Responsive, organized, and reliable communication across email, video conferencing, and tools like Slack and Google Apps for Work

Typical Projects:
? Develop Amazon Ads strategy, media, measurement, and implementation plans for campaigns, evergreen initiatives, product launches, and account restructures
? Conduct Amazon Ads audits including campaign structure, settings, landing page, ad copy, and conversion audits
? Develop optimization and growth roadmaps
? Execute keyword research and ad copy creation
? Execute campaign setup, build-outs, cleanup, launches, and regular optimizations
? Manage and monitor budgets and campaign performance
? Provide analysis, insights, and recommendations along with forecasting
? Develop and execute testing plans

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