JOB TITLE: Marketing Operations, Specialist
REPORTS TO: Marketing Operations, Sr. Specialist
BRIEF JOB SUMMARY: We are seeking a Marketing Data Operations Specialist to serve as the critical bridge between our marketing strategy and data infrastructure. You will be responsible for ensuring the integrity and usability of our customer data within our Client Reminder Management platform, Customer.io. In this role, you will maintain rigorous data hygiene, partner with cross-functional stakeholders to deliver actionable reporting, and translate high-level marketing objectives into technical requirements for our data team. Additionally, you will drive personalization at scale by leveraging Liquid templating to build dynamic, data-driven email content.
Key Responsibilities:
Data verification from PIMS to C.IO ensuring accurate and consistent information is reflected across both systems
Use JSON and/or JaveScript to create liquid templating for dynamic email content
Be an ambassador for Marketing to IT, working cross-functionally to relay data needs
Send communications (Email, SMS, Push, etc) for hospitals in C.IO
Partnering with Marketing to provide C.IO data for reporting
Minimum Knowledge, Skills, and Abilities:
Data analysis for understanding and manipulating data structure
Problem-solving for technical challenges and data discrepancies
Clear communication to clarify Marketing briefs and project requirements to the Data team
Experience and working knowledge of Excel, PowerPoint, QuickBase, PowerBI
Preferred Knowledge, Skills, and Abilities:
Bachelor’s degree in marketing or related field
Basic knowledge of veterinary medicine, specifically towards client communication
JavaScript and JSON experience
Compensation: This is a non-exempt, hourly position with an expected salary range of $60,000-$70,000.