Job Description:
• Email Marketing & Automation – Creation, optimization and analysis of newsletters and automated flows that target our customers.
• WhatsApp Newsletters & Direct Communication – Planning, implementation and optimization of WhatsApp newsletters to reach and engage customers directly.
• Customer Retention & Loyalty Programs – Development and management of initiatives that delight customers long-term and strengthen brand loyalty.
• Review Management – Managing, analyzing and optimizing customer reviews to increase trust and conversions.
• Post-Purchase Surveys – Implementation and analysis of customer surveys to improve the customer experience.
• Customer Support Leadership & Analysis – Overseeing and strategically managing customer support to improve processes and maximize customer satisfaction.
Requirements:
• Experience in CRM & Email Marketing – You are familiar with newsletters, automations and customer communications and know how to run targeted campaigns.
• Data & Performance Analysis – You use KPIs, A/B tests and conversion optimization to continuously improve campaigns.
• Customer-focused Mindset – You understand what moves customers and develop targeted measures to increase retention and satisfaction.
• Strong German language skills & clear communication – You craft persuasive copy and communicate professionally.
• Structured & Independent Work Style – You work in an organized, self-directed and solution-oriented way.
• Confident computer skills, particularly with word processing software and online tools for copywriting and research.
• Basic knowledge of horses or experience handling horses to authentically address the target audience (optional).
Benefits:
• Flexible working hours, remote & home-office options – Work the way that suits you best, in the office or remotely.
• Training & Development – We support your professional and personal growth with training, coaching and exciting projects.
• Competitive compensation & growth opportunities – Your work is fairly rewarded, and we support your further training and career development.
• Flat hierarchies & real influence – Your ideas matter; we give you space to contribute creative proposals and actively shape the company's development.
• Modern work environment & latest tools – Efficient work is more enjoyable! We provide modern software, intuitive tools and everything you need for your job.
• Employee discounts & exclusive perks – Benefit from discounts on our products and other perks.
• Team events & fun activities – Shared activities like team lunches, workshops or small outings create a positive atmosphere.