We are seeking an experienced, driven Chief Operating Officer to work directly alongside the founder to scale AVA from MVP to a global platform. You will lead our seed funding strategy, build our operational foundation, drive user growth, and help shape the future of one of the most mission-driven companies in health tech.
This role is ideal for someone who has grown a startup from the ground up — someone who knows what it takes to raise capital, build a team, and execute a go-to-market strategy with lean resources and big ambitions.
Key Responsibilities
Fundraising & Investor Relations
• Lead AVA's seed funding strategy — building the investor pipeline, refining the pitch, and helping close the round
• Develop pitch decks, financial models, and due diligence documentation for angel investors and seed-stage VCs
• Represent AVA at startup events, accelerator programs, pitch competitions, and investor forums
• Build the foundation for Series A by establishing the metrics and milestones institutional investors look for
Growth & User Acquisition
• Design and execute go-to-market strategies to grow AVA's subscriber base across iOS and Android
• Build strategic partnerships with grocery delivery platforms (Instacart, Walmart+) and wearable brands (Apple Health, Fitbit, Garmin)
• Optimize the free trial to paid subscription funnel, targeting 15–20%+ conversion rates
• Define and own the KPI framework — CAC, LTV, churn, and retention — and build reporting dashboards that drive decisions
Operations & Team Building
• Build AVA's operational infrastructure — processes, tools, and vendor relationships to support rapid scale
• Lead cross-functional execution across product, marketing, and business development
• Identify and recruit the early team with the right skills for a growth-stage AI startup
• Establish financial controls, governance structures, and reporting cadences in preparation for institutional investment
International Expansion
• Identify and prioritize international expansion markets — starting with Spanish and Mandarin-speaking audiences
• Build the operational playbook for localizing AVA across languages, cuisines, and dietary cultures
• Develop the B2B and corporate wellness strategy to unlock enterprise revenue streams
Required Qualifications
• 5+ years of experience at a startup, scale-up, or high-growth company — health tech, SaaS, or consumer apps preferred
• Demonstrated track record of helping a company raise seed or Series A funding — you've built the pitch and helped close the round
• Proven ability to scale a business through a combination of sales, marketing, operations, and strategic execution
• Strong financial acumen — ability to build models, manage burn rate, and communicate performance metrics to investors
• Experience building and leading cross-functional teams in a lean, resource-constrained environment
• Deep understanding of go-to-market strategy for mobile apps and subscription-based products
• Excellent communication and presentation skills — comfortable pitching to investors, enterprise clients, and partners
Preferred Qualifications
• Background in health tech, fitness, nutrition, or consumer wellness
• Existing network of investors, accelerators, or venture capital contacts
• Experience with App Store optimization, mobile growth, and subscription business models
• Familiarity with corporate wellness sales or B2B SaaS go-to-market strategies
• Experience with international expansion and multilingual product strategies
Why Join AVA
Most startups ask you to execute someone else's vision. At AVA, you will help shape it. We are building a platform that gives people around the world the tools to develop a healthier relationship with food — personalized, affordable, and culturally inclusive in a way no platform currently offers.
• MVP is live on iOS and Android — the foundation is built, now we scale
• Join at the ground floor of an AI startup with genuine international expansion potential
• Build and own the #1 AI meal planning and nutrition coaching platform in the world
• Meaningful equity ownership with a clear, near-term path to competitive salary
• Executive-level autonomy with direct collaboration with the founder
• Work in one of the most resilient, high-growth markets: health, wellness, and AI
• Every decision you make will directly impact real people's health and quality of life
Pay: $80,000.00 - $110,000.00 per year
Application Question(s):
• Start Up Seed Funding
Education:
• Master's (Required)
Experience:
• Chief Operating Officer: 8 years (Required)
• Chief Marketing Officer: 4 years (Preferred)
Work Location: Remote