Senior Omnichannel Marketing Manager, Oncology
About the position Responsibilities • Responsible for development and execution of omnichannel marketing plan, in line with marketing strategy and business objectives • Oversees all digital (paid, organic, website) and manages relationships with external agency partners that develop and execute media • Owns annual marketing content calendar • Continuously optimizes investment to deliver sales, thought leadership, and media KPI targets and report progress against goals • Partners closely with marketing managers to develop tactical content and optimize channels that deliver desired results • Analyzes and reports on relevant business metrics and industry trends Requirements • Bachelor's Degree or equivalent years of experience required • 8+ years professional marketing experience with 5+ years of digital strategy and execution oversight • 2+ years as a people leader • Experience working in oncology/urology, genetic testing, or medical device industry preferred • Experience using content syndication and maintenance platforms • Strong analytical background to support a test and learn approach while continually evolving and optimizing campaigns for business value • Excellent attention to detail, very well organized and ability to work in a fast-paced changing environment • Clear and concise communication skills with high initiative and ability to think outside the box • Ability to collaborate and communicate cross-functionally • Ability to manage multiple projects with varying priority at one time • Ability to prioritize and manage workload across a team of omnichannel marketers • Up to 20-25% travel required Nice-to-haves • Experience in a sales-driven organization or advertising agency that supports a sales-driven organization Apply tot his job