Senior Manager, Demand Generation and Marketing Operations

Title: Sr. Manager, Demand Generation & Marketing Operations Location: San Francisco United States Job Description: At PicnicHealth, we're building the future of non-interventional clinical research, powered by AI and centered on patients. Our mission is to make it radically easier, faster, and more affordable to perform clinical trials and get better treatments to patients. We're replacing the legacy, services-heavy model with a modern, AI-first approach that unlocks insights from rich, multi-modal data—from clinical notes and imaging to lab results—at scale. By engaging patients directly through our personal health assistant, PicnicAI, which meets them where they’re at and delights them along the way (with an industry leading NPS of 76), patients participate actively in the research they care about. PicnicHealth is already a trusted partner to 7 of the top 10 pharmaceutical companies. Our work spans 40+ disease areas and has supported over 60 peer-reviewed publications, including an FDA submission that incorporates PicnicHealth data. Founded in 2014, we’ve raised $100M+ from top investors like Amplify Partners, Felicis Ventures, B Capital Group, and Y Combinator. Our business running non-interventional studies more than doubled last year, and we’re growing even faster in 2025. We’re a team of doctors, patients, data nerds, engineers, and builders, reimagining how clinical research works — and we’re just getting started! The Opportunity As Sr. Manager, Demand Generation & Marketing Operations you’ll lead the strategy, roadmap, and execution of our full-funnel demand generation and marketing operations engine for our enterprise life science audience. This role is ideal for someone who can architect scalable programs across digital, lifecycle, and field channels while also rolling up their sleeves to execute campaigns, optimize systems, and partner closely with Business Development, Commercial Operations, and our LIfe Science Principals. You will sit at the center of our growth engine, shaping how we attract, nurture, and convert prospects through modern digital tactics, marketing automation, paid media, analytics, and events. This is a highly visible, high-impact role for a marketer who combines strategic vision with operational excellence. At PicnicHealth, AI is at the core of everything we do. We're looking for individuals who are not just comfortable with, but genuinely excited by and actively experimenting with, the power and potential of AI. What you’ll do: Demand Generation Strategy & Execution • Develop and own the demand generation strategy, roadmap, and integrated campaign plans across paid social, search, digital advertising, email, and website channels. • Build and execute upsell, expansion, and account-based marketing (ABM) campaigns aligned to pipeline and revenue goals. • Manage digital advertising and third-party media placements, including budget planning, targeting, and optimization. • Partner with Engineering to improve website back-end and own technical SEO implementation, driving conversion performance, as needed. • Lead email marketing strategy, including segmentation, nurture programs, and lifecycle journeys. Marketing Operations • Build and own our Salesforce and HubSpot sync management, overall HubSpot administration, data quality, and process improvements. • Build and refine analytics, reporting dashboards, attribution models, and performance insights across channels in HubSpot • Partner with Commercial Operations and Business Development on lead management strategy, scoring, and routing. • Manage MarTech procurement, vendor relationships, renewals, and platform optimization. Our infrastructure stack today includes: HubSpot, Webflow, SemRUSH, Amplitude, and Monday.com among others Field Marketing & Campaign Support • Lead strategy and execution for conferences, webinars, and event-based campaigns. • Oversee and maintain conference and event budgets, reporting on ROI of successful events • Coordinate with sales teams to ensure field readiness, pre/post-event outreach, and on-site support. • Partner with BDRs to develop account outreach frameworks and conference follow-up strategies. What You’ll Bring: • 7+ years of experience in demand generation, marketing operations, or integrated marketing roles within B2B life science/ pharma environments. • Deep hands-on expertise with marketing automation and CRM systems (HubSpot + Salesforce). • Strong analytical skills with experience in reporting, dashboards, attribution, and data-driven decision-making. • Demonstrated ability to manage complex projects, cross-functional stakeholders, and multiple concurrent initiatives. • Experience owning or directly managing MarTech tools, processes, system administration, and data integrity. • Focus on and successful experimentation with integrating AI into your standard practices and workflows, and ideas for new applications here at PicnicHealth. • Bachelor’s degree in Marketing, Communications, Business, or a related field. We expect all team members to be amazing in their roles and, ultimately, to move the PicnicHealth mission forward. What is clinical research and why will PicnicHealth win? Clinical research is the industry responsible for conducting studies to evaluate the effectiveness of drugs and treatments. Better trials lead to faster, more cost-effective drug development, ultimately resulting in more and improved treatments for patients. However, the process remains highly inefficient. Trials are a major bottleneck in drug development, and the promising advancements in biotech cannot translate to real patient impact unless clinical research becomes faster and more efficient The industry runs on outdated technology and manual processes. Research sites (hospitals, academic centers, doctors' offices) are overburdened and under-resourced. Contract research organizations (CROs), the organizations that traditionally run clinical trials for life sciences companies, typically throw hundreds-of-thousands of man-hours wrangling sites and cobbling together vendor software. PicnicHealth has built technology that uniquely positions us to run faster, cheaper, and more flexible studies while removing burden from sites: • PicnicAI (trained on 350M+ clinician annotations over 100k+ patient records) is the only system that can effectively access and structure all participant EMR data trials need • Our AI health assistant (NPS of 76 in 2024) guides participants through study activities and enables most to be done at home • We're an integrated solution — virtual site, CRO, and software platform — with AI built in from the ground up, initially focusing on non-interventional research. • form — with AI built in from the ground up, initially focusing on non-interventional research. The other perks & benefits you get when you work at PicnicHealth We pay competitive salaries. Everyone on the team is an owner: all full time employees get competitive equity. Target Base Salary Range: $130K - $150K The base salary PicnicHealth offers may vary depending upon the scope, complexity, and autonomy of the position and on the candidate’s job-related knowledge, skills, and experience. We’re a remote first company, with teammates spread across the US. We support in-person gatherings, including co-working spaces and multi-day onsites, to build connections and move forward strategic initiatives. Expect to travel 2-4 times a year. For our team members in the Bay Area, who prefer to work in person we can offer a hybrid set up to work from the SF office on a flexible schedule. You also get: • Comprehensive benefits including above market Health, Dental, Vision • Family friendly environment • Flexible time off • 401k plan • Free PicnicHealth account • Equipment and internet funds for home office set up • Wellness Stipend PicnicHealth is committed to promoting an inclusive work environment free of discrimination and harassment. We value a diverse and balanced team where everyone can belong. Apply tot his job