[Remote] Director of DTC Growth & Brand Strategy

Note: The job is a remote job and is open to candidates in USA. TRUFIT Customs is one of the fastest-growing custom-fit consumer brands in North America, focused on making custom-fit products accessible and affordable. The Director of DTC Growth & Brand Strategy will lead growth through the DTC channel, overseeing customer acquisition, paid media, and the overall customer experience while ensuring brand consistency and effective storytelling. Responsibilities • Own Meta, TikTok, YouTube, Google, OTT, and Amazon ad strategy • Build full-funnel growth systems and creative testing frameworks • Optimize CAC, ROAS, AOV, and LTV • Lead landing page strategy and conversion-rate optimization • Own and evolve TRUFIT’s brand positioning, messaging, and voice • Ensure brand consistency across paid media, website, email, product launches, and customer experience • Partner with creative and design teams to guide storytelling, visuals, and campaign concepts • Translate brand strategy into performance-driven creative that converts • Recruit and manage athletes, creators, and micro-influencers • Develop brand-aligned commission structures and onboarding flows • Track and optimize affiliate performance and ROI • Build and manage the customer support function • Implement Zendesk and automated workflows • Improve post-purchase experience, retention, and brand loyalty • Coordinate DTC inventory with suppliers and manufacturing partners • Manage Shopify and Amazon operations, calendars, and launches • Collaborate cross-functionally to ensure smooth execution across growth initiatives Skills • Experience scaling brands from $5M–$20M+ in revenue • 3–7+ years of DTC ecommerce, growth marketing, or brand-led performance experience • Hands-on experience managing Meta and Google ad accounts • Proven ability to scale revenue efficiently while maintaining brand integrity • Experience building teams, systems, or scalable processes • Strong analytical mindset with creative instincts • Experience in sports, dental, fitness, or medical-adjacent categories • Amazon marketplace growth experience • Background in brand development or creative leadership Benefits • Vested equity opportunity • Health benefits Company Overview • TruFIT Customs utilizes the latest 3D print & scan technology to make high-precision sports products affordable & convenient for athletes and professional organizations. It was founded in 2021, and is headquartered in Ventura, California, US, with a workforce of 11-50 employees. Its website is Apply tot his job