Market Development Manager, Influencer Marketing
About the position As a Market Development Manager, Influencer you will play a crucial role in driving revenue growth by generating qualified leads for our sales team. This role focuses on proactively identifying and engaging with mid-market and small businesses through a high-volume, outbound approach. You will be responsible for executing effective cold calling campaigns, conducting targeted outreach, and qualifying leads to drive sales pipeline. Responsibilities • Develop and execute effective outreach strategies: Develop and implement multi-channel outreach strategies, including email, phone, and LinkedIn, to engage with prospects and build interest. • Identify and qualify leads: Qualify leads based on predefined criteria, gather key information about prospects, and accurately document all interactions in Salesforce CRM. • Present value propositions: Clearly and concisely articulate the value proposition of our products/services to prospective customers. • Conduct high-volume outbound calls: Execute targeted cold calling campaigns to identify and qualify potential customers within the mid-market and SMB segments. • Schedule and qualify meetings: Schedule and qualify meetings between prospective customers and the sales team. • Track and report on performance: Monitor key performance indicators (KPIs) such as call volume, connect rates, conversion rates, and pipeline contribution. • Continuously improve: Analyze call recordings and performance data to identify areas for improvement and refine outreach strategies. Requirements • Bachelor's degree in business, marketing, or related work experience. • 2 + years of experience in a fast-paced sales development role. • 2 + years of experience in creator and influencer marketing. • Proven ability to effectively cold call and build rapport with potential customers. • Excellent communication and interpersonal skills, both written and verbal. • Strong phone etiquette and the ability to handle objections effectively. • Highly motivated and results-oriented with a strong work ethic and a desire to exceed targets. • Proficiency with Salesforce CRM or other sales enablement tools. • Excellent listening and active listening skills. Benefits • Competitive salaries • 401K matching • Wellness reimbursement programs • Life insurance • Comprehensive medical, dental and vision coverage • Flexible time off, no accrual necessary • Generous amount of paid holidays • Company-sponsored team building events • Employee Referral Program • Annual recognition awards • Flexible work arrangements • Parental bonding leave • Child/elder care assistance • Employee discount program • International SOS program • Business Resource Groups Apply tot his job