Description:
Job Description Summary:
The
Salesforce Administrator is responsible as a systems expert in the
comprehensive strategic enrollment communication plan through CRM
and Marketing platforms (Salesforce Marketing Cloud and Salesforce
Education Cloud). The Salesforce administrator also prepares
queries, troubleshoots issues, generates metrics, and provides
guidance on systems functionality. This role requires strong
technical skills in Salesforce Marketing & Education clouds,
attention to detail, and a commitment to continuous improvement in
communication efforts.
Duties and Responsibilities:
Communication:
• Provides accurate and comprehensive reports on KPIs to the
leadership team
• Leverage Salesforce Education & Marketing Clouds to deliver
targeted, effective communications
• Fosters cross collaboration and relationship development with
key stakeholders
Operations / Technical:
• Establishes and executes a supportive operational plan to
ensure effective execution of the communication plan
• Develops and optimizes policies, procedures, and structure to
maintain data, documents and reports for lead journeys on
Salesforce, and its integration with multiple systems –WebAdmit,
Workday Student and any additional systems
• Assist in the development of necessary tools (events, portals,
queries) in Salesforce
• Collects data within the recruitment database and associated
processes, such as tracking communication and lead journey data and
managing content websites that serve the prospective student
population
• Manages projects and supports the development and maintenance
of customer relationship manager (CRM) platform (Salesforce) for
enrollment marketing and recruitment purposes
Enrollment Management:
• Serve as expert for lead management software (SF Ed Cloud &
Marketing Cloud)
• Collaborates directly with Admission Leadership in their
utilization of the CRM platform, Salesforce
• Works with job owners to gather and approve content. Creates
and maintains related reports
• Support communication and cadence for student journeys, at all
stages of the admission funnel
Minimum Qualifications and Experience:
• Bachelor’s Degree Required / Master’s Degree Preferred
• Minimum of 3-5 years as CRM Administrator / Manager
• Slate
• Salesforce:
• Lightning
• Ed Cloud
• Marketing Cloud
• Higher Education / Enrollment Management 3-5 Years
• Prior / Recent experience in building and maintaining CRM,
optimizing end user and student experience
Employee Status:Contractor
Exemption Status:United States of America (Non-Exempt)
Time Type:Part time
Job Shift:
Pay Range:
$45.00 to $55.00 (hourly/non exempt)
Samuel Merritt University currently provides base salary ranges for
all positions-on job advertisements-in the United States based on
local requirements. Individual compensation will ultimately be
determined based on a variety of relevant factors including but-not
limited to qualifications, geographic location, and other relevant
skills.