Product & Segment Marketing Manager – Real Estate

Job Description: • Own the Real Estate vertical strategy —SFR, BTR, Multifamily, and Commercial segments • Research and validate market opportunities; identify buyer personas, use cases, and unmet needs • Translate product capabilities into clear, differentiated value propositions for property owners, operators, and investors • Lead competitive and market analysis; synthesize insights into actionable inputs for Product and Sales • Collaborate with Product Management to influence roadmaps and pricing based on emerging demand signals • Design and execute fast, test-and-learn GTM plans for new products and services • Partner with Sales and Demand Generation to pilot campaigns, analyze results, and quickly scale what works • Develop early customer proof points, case studies, and reference stories that validate SeekNow’s value in new markets • Build content fast—landing pages, case studies, whitepapers, webinars, and sales decks—to support pilots and early growth campaigns • Use AI tools to accelerate research, drafting, and iteration while maintaining quality and brand consistency • Collaborate with the Content & Thought Leadership team to extend SeekNow’s authority into new market conversations • Partner with Marketing Operations, Demand Generation, Customer Marketing, and Field Marketing to launch multi-channel campaigns • Create vertical-specific programs that generate awareness, pipeline, and revenue in new markets • Work cross-functionally to establish sales enablement materials, playbooks, and competitive positioning • Track market response, pilot performance, and conversion metrics to refine positioning and go-to-market plans • Own KPIs for pipeline growth, campaign velocity, and product adoption in Real Estate • Provide executive visibility into early results and lessons learned—showing what’s working and where to pivot Requirements: • 5–8 years in B2B marketing, ideally in PropTech, Real Estate, or SaaS industries • Experience launching new products or entering emerging markets • Proven ability to move quickly from strategy to execution and iterate based on results • Exceptional storytelling skills and ability to communicate value to executive and operational buyers • Experience with Salesforce, HubSpot, or other marketing automation tools • High comfort level with AI tools and data-driven experimentation • Entrepreneurial mindset—comfortable operating with limited data and high autonomy Benefits: • health, dental, and vision insurance • 401K with company match • paid time off (PTO) • short and long-term disability insurance • AD&D insurance • life insurance • more