About Us
At Dakota, we're building the next-generation global banking platform. Our mission is to empower businesses to operate globally by combining the best of crypto and traditional finance. Dakota already serves 500+ of business customers and processes billions in annualized transaction volume.
From day one, Dakota has been a fully remote company. Our lean but experienced team is distributed across North America and Europe, united by a deep sense of ownership, a relentless focus on our customers, and a commitment to expanding economic freedom worldwide.
Please note: Dakota is a remote-only, equal-opportunity employer. At this time, we are able to hire within the U.S., United Kingdom, Spain and Portugal.
About The Role
We’re looking for a Head of Marketing to own and lead go-to-market—everything from strategy to execution. This role is both strategic and hands-on. You'll be the first full-time marketing hire, working directly with the CEO.
What You’ll Do
- Own marketing strategy end-to-end across SMB, mid-market, and enterprise segments
- Define and evolve core positioning & messaging that differentiates Dakota and resonates with our audience
- Shape and grow our brand: from visual identity to thought leadership presence
- Launch a content & thought leadership engine including customer stories, industry insights, newsletters, and product updates.
- Build predictable lead generation programs to deliver a steady pipeline of qualified prospects.
- Partner with product and sales to create GTM playbooks, onboarding flows, and upsell campaigns
- Drive partnerships marketing to extend reach through co-marketing and ecosystem relationships
- Establish marketing KPIs, track performance, and optimize campaigns for impact
Who You Are
- A strategic operator with 8+ years of experience in B2B or fintech marketing
- You’ve built marketing programs from 0 to 1 (or 1 to 10) and know what good execution looks like
- Comfortable switching between positioning, partnerships, and campaign management
- Clear, crisp communicator—especially in writing
- Bonus: experience with crypto, banking-as-a-service, or working with startup/VC ecosystems
What We Offer
- Engaging problems that increase economic freedom globally
- Competitive salary and equity
- Employee-friendly equity terms (extended exercise)
- Remote work, no commuting to the office
- Paid co-working space/desk at an office
- Health, dental, and vision insurance
- Regular team events and off-sites