Responsibilities
• Own marketing strategy across paid, owned, and earned channels with a focus on profitable growth
• Set and manage the marketing P&L, CAC/LTV targets, contribution margin, and channel-level ROI
• Establish weekly/monthly performance dashboards and testing roadmaps
• Translate high-level growth goals into executable plans
• Oversee Meta Ads Manager strategy (hands-on experience required)
• Guide creative testing frameworks, audience strategy, and budget allocation
• Partner with or backfill external ad agencies; hold them accountable to performance benchmarks
• Identify opportunities across emerging channels as appropriate (TikTok, YouTube, etc.)
Requirements
• 5+ years of marketing experience with DTC CPG brands
• Prior experience as a CMO, VP of Marketing, or Head of Growth
• Deep working knowledge of:
• Meta Ads Manager (hands-on)
• Google GA4 (hands-on)
• Klaviyo (flows, campaigns, segmentation)
• AI-driven creative and digital design tools (adobe, nano banana, etc)
• Microinfluencer scouting and management
• Organic social design and copy