Executive Director, Performance Marketing, Social Commerce

Job Description: • Define the vision, strategy, and operating model for growth across direct response channels, creator-led performance marketing, affiliate, TikTok Shop, and performance creative • Own the investment strategy and performance outcomes across the full-funnel DTC media portfolio • Set execution standards across channels, including bidding strategy, audience segmentation, value-based optimization, creative testing velocity, prospecting and retargeting structure, and dynamic budget allocation • Lead the strategy for high-velocity performance creative across paid social, video, audio, and creator-driven formats • Own media investment planning and forecasting, including annual and quarterly budget allocation, pacing, and performance management • Partner closely with e-commerce and onsite merchandising teams to improve acquisition-to-conversion performance • Partner with peers in the Data and Analytics team to drive testing and measurement strategy across channels • Scale creator and partner channel performance across affiliate and influencer programs • Lead social commerce expansion with a mandate to build TikTok Shop into a meaningful revenue channel • Oversee agencies, media partners, and internal teams with clear operating cadence Requirements: • 10+ years in growth and paid media • 8+ years owning multi-channel acquisition for a Shopify-based DTC business (fitness, fashion, or personal care/CPG preferred) • Experience managing paid media budgets exceeding $30M annually • Experience leading cross-channel teams with 3+ direct reports • Proven track record managing diversified paid media portfolios across Meta, TikTok, Google (Search, Shopping, YouTube), CTV, affiliate, influencer, and emerging channels such as Amazon, Snap, Pinterest, or OOH • Experience partnering closely with analytics teams using MMM, MTA, and incrementality testing to inform channel strategy, budget allocation, and investment decisions • Experience scaling social commerce, including direct ownership of TikTok Shop growth through merchandising strategy, creator activation, offer design, and paid amplification • Deep understanding of DTC unit economics and growth levers, including CAC, MER, ROAS, LTV, payback, CVR, AOV, and cohort retention • Demonstrated ability to manage eight-figure marketing budgets while balancing efficient acquisition with long-term customer value • Omnichannel marketing experience preferred, including exposure to retail and marketplace environments • Strong cross-functional leadership with the ability to partner effectively across e-commerce, creative, analytics, product, and agency partners. Benefits: • Comprehensive benefits suite • Annual bonus opportunity • Employee stock purchase plan • 401k plan with company match • 12-week Maternity/Paternity Leave paid at 100% • Employee perks & discounts • Training & career development • Generous PTO