Brand Partnerships Manager

(External Growth & Cultural Leverage) Location: US-based (remote friendly) Reports to: VP of Brand or CMO Works closely with: Social, Creative, Growth, Legal, Finance Role Summary The Brand Partnerships Manager is responsible for unlocking external attention, credibility, and distribution through creators, brands, and cultural partners. This role owns partnerships end-to-end—from identifying the right partners, to structuring deals, to launching and scaling what works. This is a commercial, relationship-driven role, not a brand governance role. What You’ll Own • Identify and develop high-leverage partnerships with: • Creators (long-term, not one-off UGC) • Complementary brands • Communities, events, and cultural platforms • Pitch, negotiate, and structure partnership deals: • Revenue share • Affiliate / code-based • Co-branded launches • Content swaps • Own partner lifecycle: • Outreach → close → launch → optimize → renew • Build repeatable partnership playbooks (what scales vs. one-offs) • Coordinate internally to bring partnerships live: • Creative briefs • Launch calendars • Distribution plans • Track performance and ROI of all partnerships. Success Looks Like • Partnerships drive incremental reach and revenue • Clear ROI by partner and format • Faster time-to-launch • A growing roster of trusted, repeat collaborators • Partnerships feel culturally aligned, not transactional Metrics You’ll Be Measured On • Incremental revenue / CAC efficiency • Partner LTV • Deal conversion rate • Time from intro → live • Renewal and expansion rate You’re a Great Fit If You… • Have 4–8 years experience in partnerships, creator strategy, or BD • Are comfortable pitching, negotiating, and closing deals • Understand how creators and brands actually make money • Can balance relationship-building with commercial rigor • Are proactive, outbound, and not afraid of rejection • Know when something is on-brand vs. just popular Not This Role • You are not the brand police • You do not own visual identity or messaging consistency • You are not a passive “inbound requests” manager • Competitive salary and performance-based bonuses • Health, dental & vision insurance (75% employer) • 401K Match (80% matching) • Unlimited PTO • Remote work flexibility (if applicable) • Annual wellness and professional development stipend • Opportunity to work with a dynamic team in a high-growth environment