IBMC is assisting our sister company a premier marketing agency specializing in the financial services and proprietary trading sectors in hiring a strategic Ads Specialist. We serve a 100% international clientele, delivering high-performance growth solutions in a highly regulated and competitive global market.
We are looking for a high-caliber Ads Specialist to act as a sole contributor in managing and optimizing our paid advertising ecosystem. You will be the technical lead for high-budget campaigns across Google, Meta, and TikTok. The ideal candidate must possess a deep understanding of the unique regulatory restrictions in the forex and trading industry, ensuring all campaigns are both high-converting and fully compliant.
Key Responsibilities
• Full-Funnel Execution: Plan, execute, and optimize end-to-end paid advertising campaigns across Google Ads, Meta Ads, TikTok Ads, and programmatic platforms.
• Performance Optimization: Drive ROI and lead generation through rigorous A/B testing of ad copies, landing pages, and creative assets.
• Compliance Management: Ensure 100% adherence to financial industry regulations and platform-specific policies (Google/Meta financial services policies) to prevent account bans and maintain brand integrity.
• Strategic Budgeting: Manage and scale large-scale ad budgets effectively, ensuring efficient capital allocation across platforms.
• Tracking & Attribution: Oversee the implementation and maintenance of tracking tools (Google Analytics, Facebook Pixel, Voluum, etc.) to ensure data accuracy.
• Cross-Functional Collaboration: Partner with the design and content teams to produce high-performing creatives that align with global brand guidelines.
• Market Intelligence: Stay ahead of advertising trends, algorithm changes, and evolving laws affecting financial advertising.
• Experience: Minimum 3 years of professional experience in digital advertising, ideally within an agency setting.
• Industry Expertise: Proven track record in managing ads for Finance, Proprietary Trading, or Forex sectors.
• Platform Mastery: Expert-level skills in Google Ads (Search/Display/Video), Meta Ads Manager, and TikTok Ads.
• Technical Proficiency: Deep familiarity with tracking and attribution software (GA4, GTM, Pixel, Voluum).
• Compliance Savvy: Solid understanding of global regulatory restrictions for financial market advertising.
• Certifications: Current certifications from Google Ads, Meta Blueprint, or reputable digital marketing institutions.
• Autonomy: Ability to function as a sole contributor, managing projects from strategy to execution with minimal supervision.
• Language: Professional-level English (written and verbal) is mandatory.
• Competitive Salary: Premium compensation for specialized industry expertise.
• Global Exposure: Direct impact on high-budget international trading brands.
• Autonomy: High level of ownership over the agency's ad strategy and execution.