Director, Social Media NBCU Local

About the position Responsibilities • Develop and implement holistic platform, partnership, content and moderation strategies for Meta, TikTok, and YouTube in alignment with audience growth, engagement, and revenue goals. • Ensure shortform video and platform-first content are created in alignment with platform strategies designed to meet audience and revenue targets. • Create repeatable frameworks and toolkits that enable NBC and Telemundo local stations, as well as RSNs, to execute best-in-class social media strategies around key tentpoles, breaking news and daily news and beat coverage. • Translate editorial and business priorities into tailored strategies for each platform in English and Spanish. • Guide frameworks and best practices for content packaging decisions including titles, thumbnails, hashtags, and SEO optimization. • Lead trainings, workshops, and regular knowledge-sharing sessions with newsroom social and editorial teams. • Set platform KPIs and collaborate with research team to build dashboards for continuous optimization. • Utilize analytics to track performance, identify trends, and proactively adjust strategies for impact. • Partner with editorial, marketing, and product teams to align multiplatform priorities. • Advocate for platform-first thinking in newsroom workflows and content planning cycles. • Surface insights and share platform learnings across partner teams within NBC News and the NBCU family to build broader strategic alignment. • Act as admin for business portfolios of key platforms and ensure cyber security best practices are implemented across teams, working collaboratively with NBCU Cyber team and NBCU Local Tech Ops. Requirements • 7+ years of experience in digital media, audience development, or social media strategy with a focus on YouTube and shortform video • Proven experience managing social strategies across Meta, TikTok, and YouTube, ideally within a news, media, or multiplatform environment • Strong understanding of content trends, creator ecosystems, and algorithm dynamics on social video platforms • Experience working with large, multi-brand portfolios and creating systems that scale • Demonstrated ability to build infrastructure, lead trainings, and manage organizational change • Deep analytical skills with the ability to interpret data and apply it to strategy • Familiarity with podcasts and how to grow their visibility across social platforms • Proficient in English and Spanish preferred. • Strong communication and collaboration skills, with the ability to influence at all levels of an organization • Must be willing to work in New York, Los Angeles, Chicago or Miami • Interested candidates must submit a resume/CV online to be considered for the position. • Must have unrestricted work authorization to work in the United States. Nice-to-haves • Experience with Spanish-language content and/or multicultural audiences is a plus Benefits • This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Apply tot his job