Brand & Marketing Strategist

Location: Remote Salary: $65K - $75K DOE + performance bonus About Adventure Life We’re a small, close-knit team of adventure lovers who care deeply about our travelers—and each other. We create unforgettable experiences around the world, and our marketing is the way we share those stories. We’re looking for a Brand & Marketing Strategist to help take our brand and visuals to the next level, drive campaigns across channels, and elevate how our story is told. This role is hands-on, strategic, and creative—and could grow into a senior marketing leadership position as we expand. Role Duties: Brand & Creative Leadership • Define and maintain a consistent brand identity across all channels and campaigns. • Lead creative strategy for campaigns, visuals, messaging, and tone. • Oversee marketing assets, collaborating with designers, writers, and content creators. Media, PR & Partnerships • Build and manage relationships with media, journalists, and influencers. • Plan and execute press trips, influencer partnerships, and brand collaborations. • Write or review press releases, media kits, and story pitches. • Track earned media impact and report on ROI and reach. Marketing Strategy & Campaigns • Align campaign messaging and goals across digital, social, email, video, direct mail, webinar, in-person events, and offline channels. • Collaborate to develop strategies that drive awareness, engagement, and conversion. • Experiment with new channels and formats as budget allows, measuring ROI. • Manage marketing project pipelines and cross-team coordination with Content Manager. Customer Engagement & Retention • Collaborate on direct mail and digital outreach campaigns to engage and retain customers alongside Content Manager. • Collaborate with data and CRM teams to personalize communications. • Analyze digital campaign performance and optimize for engagement and conversion. Team & Process Development • Improve workflows and project management systems to enhance team efficiency alongside Content Manager • Coordinate with external partners or contractors alongside Content Manager. • Mentor and train marketing team members as need arises. Required Skills and Experience: • 5+ years in brand strategy, marketing communications, or PR (travel, hospitality, or lifestyle preferred). • Strong understanding of marketing metrics and analytics • Proven experience managing media relations, influencer programs, or press events. • Skilled at integrated marketing campaigns and creative storytelling. • Organized, proactive, and collaborative. • Passionate about adventure travel and authentic storytelling. Additional Qualifications: • Experience managing budgets and vendor relationships. • Familiarity with SEO, GA4, GSC, and analytics reporting. • PPC experience (Google Ads, Meta Ads). • Leadership experience in growing or restructuring marketing teams. • Familiarity with project tools like Asana, Monday.com, or Airtable. Why Adventure Life • Join a passionate team creating experiences that inspire people • Play a key role in shaping our brand voice and growing our reach. • Opportunity to grow into senior marketing leadership as the company scales. • SIMPLE IRA with a 3% match • Pacific Source Healthcare High-Deductible plan with HSA • Optional Dental, Vision, and Disability plans (50% covered by Adventure Life). • PTO: 3 weeks first year, 4 weeks second year, 5 weeks third year+. • Travel opportunities with our network of suppliers. To Apply Send a cover letter, resume, one reference letter from a previous supervisor or employer, and a portfolio of prior work to [email protected]. Interviews will be scheduled starting the week of Nov 23rd. Open until filled. Apply tot his job